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The Health Communication Unit 7
TYPES OF PROGRAM EVALUATION
Program evaluation has been separated into three main categories based
on when the evaluation is being conducted and the type of information
Write my Essay on Evaluation for me
collected.
1 Formative evaluations
Formative evaluations focus on programs that are under development.
It is used in the planning stages of a program to ensure the program is
developed based on stakeholders needs and that programs are using
effective and appropriate materials and procedures. Formative evaluation
includes such things as
The Health Communication Unit 8
Introduction
4 needs assessments
4 evaluability assessment (analysis to determine if your programs
intended outcomes are able to be evaluated)
4 program logic models
4 pre-testing program materials
4 audience analysis
You may have heard of the term 'implementation evaluation.' This type of
evaluation could fall under formative or process evaluation because it
assesses how well a program is implemented and determines ways to
improve program delivery. It is carried out after the initial implementation
of a program.
Process evaluations
Process evaluations focus on programs that are already underway. It
examines the procedures and tasks involved in providing a program. It
seeks to answer the question, "What services are actually being
delivered and to whom?" Process evaluations include such things as
4 tracking quantity and description of people who are reached by
the program
4 tracking quantity and types of services provided
4 descriptions of how services are provided
4 descriptions of what actually occurs while providing services
4 quality of services provided
4 implementation evaluation
Summative evaluations
Summative evaluations focus on programs that are already underway
or completed. It investigates the effects of the program, both intended
and unintended. It seeks to answer the questions "Did the program
make a difference?"(impact evaluation) and "Did the program meet its
stated goals and objectives?"(outcome evaluation). In its most rigorous
form the design of an outcome evaluation can become very complex
in order to rule out any other plausible explanations for the results.
The Health Communication Unit
Introduction
Outcome evaluations can assess both short term outcomes, immediate
changes in individuals or participants, such as participation rates,
awareness, knowledge, or behaviour) and long term outcomes (sometimes
referred to as impact evaluation) which look at the larger impacts
of a program on a community.
An outcome evaluation can also analyze the results in relation to the
costs of the program (cost-benefit evaluations).
Summative evaluations include
4 changes in attitudes, knowledge or behaviour
4 changes in morbidity or mortality rates
4 number of people participating or served
4 cost-benefit analysis
4 cost-effectiveness analysis
4 changes in policies
4 impact assessments
These types of evaluations are called different names by different
people but basically have the same meaning. For example, you may
have heard the terms 'outcome evaluation' and 'summative evaluation'
in the same context. We encourage you not to get stuck on terminology
but to describe your evaluations in a way that is understandable
to you and your stakeholders. Here are a few definitions that may help
to distinguish between the different types of summative evaluation.
Outcome Evaluates what occurred as a result of your program. It
determines whether you achieved the programs short-term and/or
long term objectives.
Impact Evaluates the impact your program had on the participants
or other stakeholders of the project. Impact evaluation goes a little
further than outcome. It measures outcomes but also measures
what changes occurred as a result of those outcomes.
Cost-benefit Evaluates the program in terms of costs. It measures
both the program costs and the results (benefits) in monetary
terms. This means that the results of the program or benefits must
be translated into a dollar value.
Introduction
Cost-effectiveness In this type of evaluation only program costs are
expressed in monetary terms. Benefits are expressed only in terms
of the impacts or outcomes themselves (they are not given a dollar
value). Interpretation of this type of analysis requires stakeholders
to decide if the benefit received is worth the cost of the program or
if there are other less expensive programs that would results in a
similar or more benefit.
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