Thursday, September 3, 2020

Evaluation

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The Health Communication Unit 7


TYPES OF PROGRAM EVALUATION


Program evaluation has been separated into three main categories based


on when the evaluation is being conducted and the type of information


Write my Essay on Evaluation for me


collected.


1 Formative evaluations


Formative evaluations focus on programs that are under development.


It is used in the planning stages of a program to ensure the program is


developed based on stakeholders needs and that programs are using


effective and appropriate materials and procedures. Formative evaluation


includes such things as


The Health Communication Unit 8


Introduction


4 needs assessments


4 evaluability assessment (analysis to determine if your programs


intended outcomes are able to be evaluated)


4 program logic models


4 pre-testing program materials


4 audience analysis


You may have heard of the term 'implementation evaluation.' This type of


evaluation could fall under formative or process evaluation because it


assesses how well a program is implemented and determines ways to


improve program delivery. It is carried out after the initial implementation


of a program.


Process evaluations


Process evaluations focus on programs that are already underway. It


examines the procedures and tasks involved in providing a program. It


seeks to answer the question, "What services are actually being


delivered and to whom?" Process evaluations include such things as


4 tracking quantity and description of people who are reached by


the program


4 tracking quantity and types of services provided


4 descriptions of how services are provided


4 descriptions of what actually occurs while providing services


4 quality of services provided


4 implementation evaluation


Summative evaluations


Summative evaluations focus on programs that are already underway


or completed. It investigates the effects of the program, both intended


and unintended. It seeks to answer the questions "Did the program


make a difference?"(impact evaluation) and "Did the program meet its


stated goals and objectives?"(outcome evaluation). In its most rigorous


form the design of an outcome evaluation can become very complex


in order to rule out any other plausible explanations for the results.


The Health Communication Unit


Introduction


Outcome evaluations can assess both short term outcomes, immediate


changes in individuals or participants, such as participation rates,


awareness, knowledge, or behaviour) and long term outcomes (sometimes


referred to as impact evaluation) which look at the larger impacts


of a program on a community.


An outcome evaluation can also analyze the results in relation to the


costs of the program (cost-benefit evaluations).


Summative evaluations include


4 changes in attitudes, knowledge or behaviour


4 changes in morbidity or mortality rates


4 number of people participating or served


4 cost-benefit analysis


4 cost-effectiveness analysis


4 changes in policies


4 impact assessments


These types of evaluations are called different names by different


people but basically have the same meaning. For example, you may


have heard the terms 'outcome evaluation' and 'summative evaluation'


in the same context. We encourage you not to get stuck on terminology


but to describe your evaluations in a way that is understandable


to you and your stakeholders. Here are a few definitions that may help


to distinguish between the different types of summative evaluation.


Outcome Evaluates what occurred as a result of your program. It


determines whether you achieved the programs short-term and/or


long term objectives.


Impact Evaluates the impact your program had on the participants


or other stakeholders of the project. Impact evaluation goes a little


further than outcome. It measures outcomes but also measures


what changes occurred as a result of those outcomes.


Cost-benefit Evaluates the program in terms of costs. It measures


both the program costs and the results (benefits) in monetary


terms. This means that the results of the program or benefits must


be translated into a dollar value.


Introduction


Cost-effectiveness In this type of evaluation only program costs are


expressed in monetary terms. Benefits are expressed only in terms


of the impacts or outcomes themselves (they are not given a dollar


value). Interpretation of this type of analysis requires stakeholders


to decide if the benefit received is worth the cost of the program or


if there are other less expensive programs that would results in a


similar or more benefit.


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