Marketing is the major factor in the success of any business – Discuss

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Marketing is the major factor in the success of any business Discuss

In this essay I will be exploring the many factors that go into the success of any business, and finding out if marketing, is in fact, the major factor, or just a minor one of many. I will closely examine each factor and find the strengths and weakness' of them.

Marketing defined - Marketing is essentially about marshalling the resources of an organisation so that they meet the changing needs of customers on whom the organisation depends. As a verb, marketing is

all about how an organisation addresses its markets. The Chartered Institute of Marketing provides a typical definition of marketing

Marketing can be seen as the major factor in a company because it's what gets it recognised by the public. Without marketing a company would have no recognition, therefore no customers or profits, but this is not the only thing that can effect a business. Without and money in a firm to begin with, there would be no firm. There would be no money to build a premises for a firm, no building materials and no money to market their business/product.

The factors in any business also depend on firm's objectives. A firm must decide whether it is to go in the public of private sector and whether it is to be a nationalised firm, or a local business. A local business would have to deal with much competition, and try and get their firm as widely recognised as possible, and gain a good reputation in the type of market it is in.

The size of a business effects the type and size of marketing required. A multinational company such as Mars would depend on marketing much more than a small firm. If Mars markets a product incorrectly, and doesn't appeal to the right audience, that will effect the profit and success of that, and could prove a huge loss for them.

One major factor is the quality of a product, if a product doesn't meet the right standards, this will effect the entire business and gain the firm a bad reputation. It could also land the firm in trouble with the trading standards agency, which would gain a lot of bad publicity. A quality product is defined as

Quality is defined as fit for purpose and as such is not an abstract standard of cosmetic appearance or ability. A quality product is not one that has been over specified nor over engineered for a particular application. A company that offers a standard product needs a system to ensure the product meets the standard specifications.

A company must do market research before they start a marketing campaign. This can be done in the form of questionnaires, a focus group, or using secondary sources of information to find a general trend in a market etc. The company can then decide on the type of marketing that they wish to pursue .

They must also decide on a price for the service they are charging or their product, if this is priced too high, the company may not gain any customers and will go into recession. They must also ensure that they're staff are being paid correctly, and are being treated right, if not this may lead to strikes in the company and possible lawsuits.

In all, I believe that marketing is possibly the major factor in the success of a business, but it takes many of the other factors to contribute to it, because without the other factors, there would be no business or product to market in the first place.

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Superstitions in the Adventures of Huckleberry Finn by Mark Twain

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Have you ever believed in something that others didnt? Maybe for certain reasons you didnt do things because you thought they were something more than what they seemed. This was a superstition that you believed in. For example, maybe you felt you couldnt break a mirror because it would give you seven years of bad luck. The superstitions in Huckleberry Finn by Mark Twain include things that bring bad luck, beliefs that bring you good luck and things that ward off witches, and since Huck believed that everything happened for a reason; the superstitions and the coincidences that followed them makes you believe.

There were many superstitions involving bad luck in this story. Most of these superstitions Huck believed in greatly I reached for some as quick as I could, to throw over my left shoulder and deep off the bad luck (1.) This happened after Huck spilled salt at breakfast. Throwing spilled salt over the left shoulder after spilling was thought to avert any impending disaster. This may have had its origins in the belief that if you are pursued by something evil, throwing salt behind you into his its eyes will save you from your fate. Since Huck didnt have the chance to throw the salt over his shoulder he knew bad luck was just around the corner. The next day Huck spots his fathers shoe print in the snow, which could not bring any good news to him.

Good luck was also present. Although Huck and Jim did not run into very often at all. Jim believed that he had the power to cure anybody with his five center piece around his neck. It was a charm the devil give to him with his own hands and told him he could cure anybody with it and fetch witches whenever he wanted to (.) The Voodoo beliefs claimed that if you were to meet the devil and he gave you an article you had the power to cure people. Jim used this to help the other slaves and he was talked about. This shows that Jim likes attention and will do anything to get it. If he feels he is doing something good for someone then he is happy.

Huck and Jim were not the only ones that were superstitious. Though they were the two that were the most, Hucks father, Pap was also superstitious. He would wear a cross in the heel of his boot to ward of the devil. There was cross in the left boot-hell made with big nails, to keep off the devil (0.) Since Pap believed in superstitions in probably rubbed off on Huck. By keeping the cross the devil couldnt get to him. The devil and witches were feared of because they would take your soul. Even though Huck didnt like to go to church he knew that if he didnt have a soul he wouldnt be a person.

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Since Huck and Jim believed in superstitions heavily they could relate to each other. Although they disagreed on some of each other beliefs, they both agreed on the fact that bad and good luck was caused all for a reason and not just by coincidence. This all adds to the characters. We get to see what each one believes in and how they live their lives around them. This all helps to get inside of the persons head and helps the progress of the story.

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MacBeth - 3 reasons he was consumed by ambition

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In the play MacBeth, the main character MacBeth is consumed by his ambition. His ambition is out of control, he kills Duncan, he murders, or attempts to murder everyone who he thinks may suspect him, he demands to know his entire fate from the witches, and Lady MacBeth keeps encouraging it.

When MacBeth learned from the witches that he would become King after being named Thane of Cawdor, he immediately began to think of how he was going to get to be King "MacBeth said Whose horrid image doth unfix his hair/ And make my seated heart knock at my ribs," Act I Scene Line 15. After being named Thane of Cawdor, King Duncan comes to visit him at his castle. While all Duncan servants are in a drunken sleep, MacBeth murders the King "MacBeth said I have done the deed." Act II Scene Line 15. Though this is just the beginning of his out of control ambition.

MacBeth is becoming more paranoid about his crown being taken from him so he calls on murders to protect his crown and now let anyone touch him. These murders first task to make sure the witch's prophecy about Banquo doesn't come true "MacBeth states Both of you/ Know Banquo is your enemy" Act III Scene 1 Line 114-115. The murders are sent to murder Banquo and Fleance the night of MacBeth's coronation party. They catch Banquo and Fleance before they return the castle, they murder Banquo but Fleance escapes. After the murder of Banquo, MacBeth plans the murder of MacDuff because he is suspicious of his actions "MacBeth How sayst thou, that MacDuff denies his person" Act III Scene 5 Line 18. To get back at MacDuff for escaping before he could murder him, MacBeth sends the murders to MacDuff's castle to kill everyone inside "The castle of MacDuff I will surprise; /Seize upon Fife; give to the edge of the sword /His wife, his babes, and all unfortunate souls /That trace him in his line. No boasting like a fool;" Act IV Scene I Line 150-154.

Though his ambition causes him to do many evil things, he would not have had the confidence to even start all of this without his wife pushing him to keep him ambitious. She preys on the fact that in Elizabethan times, men were supposed to strong, fearless and invisible. He first started to lose his confidence after sending a letter to his wife about the prophecy. "Lady MacBeth says Great Glamis! Worthy Cawdor! /Greater than both, by the all-hail hereafter." Act I Scene 5 Line 5-54. Before MacBeth is about to kill Duncan he start is getting cold feet, so Lady MacBeth gives him another pep talk. "That you break this enterprise to me? /When you durst do it, then you were a man;" Act I Scene 7 Line 48-4. MacBeth murders Duncan then returns to his sleeping quarters, totally mesmerized with what he had done, Lady MacBeth again thrives on his manliness " Why worthy thane, You do unbend your noble strength to think" Act Scene Line 44-45.

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MacBeth went from a loyal servant of Duncan to an ambition powered lunatic that has been totally consumed. His ambition made him murder the King of Scotland, murder everyone who he believed a threat and let his wife play on his weaknesses to drive his ambition.

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Oedipus and Agamemnon

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Oedipus And Agamemnon

There were many leaders in the time of the Greeks. But there were two that stood out from others. Agamemnon and Oedipus were two very alike yet different leaders of their time.

Agamemnon was the leader of the Achaens, a huge army of the Greek times. While he was a good leader in many ways, he was far from perfection. Oedipus was born of a king, but he did not inherit the throne. He was sent away from his father as a baby. Instead, he solved a riddle and won the throne of Thebes and a beautiful queen as his wife. Through their leadership, they both encountered plagues from the gods. While Agamemnon was a greedy, selfish man, he never thought of his troops dieing through this time of hardship. On the other hand Oedipus thought of this people all the time, and how he could help them to get through the plague easier. But he could never settle for less than perfect.

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In order to please the gods and stop the plagues Agamemnon and Oedipus both took a similar approach. They both made their number one priority to figure out the causes of the plagues. But when finding out the causes acted strangely different. When Agamemnon found that in order to please the gods he had to give back his prize, Chrisies, being selfish, he took no more actions to stop the plague. Later he did think of the troops and stopped the plague but still not without getting another prize in return. Oedipus on the other hand, when finding out that the cause of his plague was something that he had done and not being able to face his people, he banished himself from his city and fled to the mountains awaiting his death. Leaving his city without a ruler.

Agamemnon and Oedipus were Greek leaders who had many of the same qualities, both good and bad. No two people are alike. Everyone has there own uniqueness that is what makes the people of the world who they are today.

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Sdfsdfs

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sdmay be smoother because import shares of relatively

volatile commodities such as food, petroleum, and

industrial materials have fallen significantly in the last

fifteen years. At the same time, serviceswhich tend to

grow at a less variable rate than goodshave accounted

for an increasingly large share of total U.S. exports

since the early 180s.

In contrast to growth in housing investment and trade,

growth in consumer spending was only slightly less

volatile in the second period than in the first. The size of

quarterly fluctuations in consumer spending growth fell

from an average of . percent in 15-8 to .1 percent

in 184-8. As we note below, however, the large size of

this component relative to aggregate GDP makes even a

small decline noteworthy. Some analysts have attributed

the volatility decline in this component to a shift away

from the consumption of goods toward the consumption

of services. To be sure, spending on consumer services

tends to be less volatile than spending on household

goods (particularly consumer durables). Our results,

however, show that growth variability dropped in both

categories of spending and that the decrease for goods

was large relative to that for services (Table 1). Thus, a

shift toward spending on services is at best a partial

explanation for the more stable growth in overall consumer

spending.5 Moreover, of all the GDP components,

consumer spending has likely benefited the most

from the spillover effects of increased stability in other

parts of the economy. In particular, reduced volatility in

all categories of GDP tends to lead to steadier growth in

income and, consequently, in household spending.

Growth Contributions and the Decline in Volatility

So far we have explored the changes in the volatility of

growth rates for the individual components of GDP.

We now assess the extent to which these changes have

helped bring about the increased stability of aggregate

growth. To do so, we calculate the volatility of each

component's contribution to real GDP growth. This

"growth contribution" is, roughly speaking, the real

growth rate of the component multiplied by the component's

share of total GDP.6 Unlike growth rates, growth

contributions take into account the size of each component

relative to GDP and provide a convenient measure

for "adding up" the components of output growth. The

volatility of each component's growth contribution over

the two sample periods gives us our measure of that

component's contribution to the decline in aggregate

volatility.7 Significantly, we can obtain such measures

for two components of GDP for which growth rates

cannot be calculatedinventory investment (a subcomponent

of investment) and net exports.

Our calculations reveal that the most important

contributor to the overall reduction in the variability

of aggregate GDP growth is inventory investment

(Table ).8 As the table shows, the volatility of inventory

investment's growth contribution fell from an

average of . percent in the 15-8 period to 1.7 percent

in the 184-8 period. Inventory investment's

large contribution to the increase in the stability of

aggregate GDP growth is striking this component

accounts for just 1 percent of total output. Despite its

small role in overall economic activity, the component

has historically contributed the greatest degree of

volatility to growth in GDP.

The reduction in the volatility of inventory investment's

growth contribution was particularly important

during the most recent recession. In the recessions that

took place during the 15-8 period, declines in inventory

investment accounted for almost the entire drop in

real output. In the 10-1 recession, however, inventory

investment accounted for only about a third of the

peak-to-trough decline in real GDP.

Why has the variability in this segment of the

economy experienced such a steep decline in recent

years? One explanation may be that during the 180s,

companies in the manufacturingfsdfsdfs sdfsdfs

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School Report - English

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Name Alice Beaker

Class Group 4

Age 14

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Dance Country Salsa

S.T.E.P.S courses Cha Chaing, Dress making, Make up class, Music and long course Dance.

Cha Cha class

Teacher Madame Hoops

Alice's work has come on brilliantly. Her cha-cha has improved at an amazing pace and her points are fantastic. Her timing and pauses are unfaultable and even though her beat counting can be a bit poor, her natural talent at everything else makes up for it but it still needs some work for her to be at a professional level. Her homework is always handed in on time and I feel she puts her best effort forward when completing the work. Well done Alice!!! Keep up the excellent work.

Effort A Ability A- Behaviour B+

Dress making class

Teacher Madame Jives

Alice's dress making skills have been a bit of a let down. Her hemming has been to the lowest standard and I am sure she could do a lot better if she put more effort into her work. Her sequin stitching is rather patchy (literally). Her behaviour is not doing her any favours as I have been forced to issue her with weeks worth of after school detentions previously. Alice needs to personally take a better view on this class as if she doesn't she may fail her S.T.E.P.S and that would be a great shame.

Effort B- Ability B Behaviour C+

Make up class

Teacher Madame Shadow

This is one of Alice's classes which she isn't brilliant at but she knows she is capable of doing it to sufficient satisfaction. Her eyeliner skills are completely up to scratch and her blush application is superb. I feel her effort is at the up most and her mind probably feels she is doing her best but she needs a bit of practice before she brings her self up to S.T.E.P.S level.

Effort A Ability B Behaviour A

Music

Teacher Professor Sprout

Alice has a good grasp of the skills needed for time-keeping and piano skills. Her chords are to at an ok stage in her learning and I feel with further education in this subject she could be suited to a job in music for example taking a gap year in the world of music. She can play three instruments; flute, violin and piano and is currently learning the basics of the art of drum playing. Her behaviour is alright, although she can be quite chatty when she wants to be which lets her reputation down. Over all she is a good student and has some good skills to work on.

Effort B Ability B Behaviour B

Long course dance

Teacher Madame Jackson

There is not much I can say about Alice's dancing as it is impeccable in the sense that it is perfect. I feel she made the right decision in taking the long course dance as if she had taken the short course dance we would not have seen her full dancing potential. Yet again this year her effort and behaviour has been to the highest standard- even though I strongly disagree with favouritism I have to admit that Alice is one of the most hardworking pupils in all the years that I teach. What more can I say you can't fault her. Keep it up Alice and some amazing prospects could be coming your way.

Effort A Ability A Behaviour A

Tutor signature........................................Pupil signature.......................................

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Evaluate the main obstacles to the achievement of arms control and disarmament by the Soviet Union and the US since the early 1960's?

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Mutual Assured Destruction

- Doctrine McNamara, calm public opinion and contain the insatiable demands of the US military for nuclear weapons was known as assured destruction.

- 16, recognized that the Soviet Union could inflict an 'unacceptable' level of damage on the US and the word 'mutual' was added to the doctrine.

- Assured destruction was there to deter an attack on the US and to contain the appetites of the US military for new weapons.

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- "Robert McNamara…talked of mutual assured destruction, invoking doomsday images of blowing the enemy population off the face of the earth…" Peter Pringle & William Arkin, "Nuclear War from the inside", Sphere Books, London, 18.

- Moscow, like Washington, persisted in its public declarations that nuclear war if 'imposed' on by its aggressors would be waged without limitations.

- "We dare not tempt them with weakness. For only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will not be employed" President JFK, Inaugural address.

The 'usability' of nuclear weapons Berlin and Cuba

- During the Berlin crisis of 161, in which the West was at a hopeless disadvantage in conventional military forces at the point of confrontation, the option of a nuclear warning shot was considered by Kennedy's advisors and instantly rejected because of the risk of escalation.

- The Berlin Crisis petered out when Khrushchev realized that American intelligence, using newly available reconnaissance satellites, had discovered that the Soviet nuclear forces were extremely inadequate.

- The most significant fact about the Cuban missile crisis from the point of view of nuclear strategy was that a limited nuclear war was not considered.

- By 16 the new SIOP was now in place with its various options for selective and limited nuclear attacks. He stated that the USA would regard 'any nuclear missile launched from Cuba against PAGE 184

The achievement of Strategic Parity

Schlesinger and 'Flexible response

Brown and 'countervailing strategy'

Reagan and the strategic defense initiative

America, NATO and the intermediate- Range nuclear forces debate

Soviet rejection of 'limited Nuclear War'

Gorbachev and reasonable sufficiency

The Baruch Plan

The 15 Joint resolution

The McCloy-Zorin agreement

Bilateral arms control agreements

The arms control Agenda transformed

Arms control from negotiation to implementation

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