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My Recommendations
-One major important aim for Poppets should be to definitely advertise much more. Looking at my analysed graphs you can see the reason why, only 7% of those interviewed saw advertisements weekly or monthly, 4% said they only see one less than once a month, which is very disappointing for company as big as Paynes. 4% said they never have seen an advertisement of Paynes Poppets. With more advertising Paynes will be able to attract more customers.
-paynes should advertise more where advertisements are most noticed. My graph shows that very few people (0% in total) saw advertisements in Newspapers, Cinemas and Billboards. Paynes should advertise more on the TV because more than half 57% of the advertisements were noticed. % nearly a quarter noticed them in Magazines. So from this Paynes should target to advertise in TV and Magazines rather than in all 5 areas, (TV, Magazines, Billboards, Cinemas and Newspapers.)
- Paynes need to start selling their Poppets products in much more places. This is because on the strongest feature question "Where Poppets are sold" was the weakest feature from the four choices. This should be counted down as one of the poor marketing mix and if they want to make the product strongest features. They should ensure they are distributing the product to the largest extent to what they can possibly manage to improve the Place part of marketing.
- Poppets should use a sports personality or Film Star rather than a television personality to influence people to try Poppets. From those interviewed both answers had 4% for each. They should conduct a more in depth survey to what kind of sports personality or Film Star they would prefer and other areas people might like. This is because 6% of those interviewed said none of the choices would influence them to try the Product. This is an area which cant go ignored.
- Finally Paynes Poppets should sell their product where people mostly buy chocolate products from, this may also lead to vending machines, and shifting their concentration towards distributing their products to Local shops and Supermarkets.
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