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Company Scan ¡V Deutsche Bank
Deutsche Bank is one of the leading international financial service providers. With 6,00 employees, the bank serves more than 1 million customers in 76 countries worldwide. More than half of the banks staff work outside Germany, while two thirds of its revenues is generated globally. It holds a strong position in the European markets and is also represented worldwide at all the principal financial centres.
Deutsche Bank began to take shape as a global group in the 170s. New branches abroad supported this development. The evolution of global financial markets, technological progress and the acquisition of major banks in Italy, Spain, the UK, and the United States have all driven the growth in Deutsche Bank over the last 5 years. The integration of Bankers Trust and the launch of Deutsche Bank 4 and its subsidiary European Transaction Bank have had an important role to play in its recent success.
The banks success has been the effort of its global alignment and the diverse cultures, ideas and expectations of its staff. A number of factors have been responsible for its ability to sustain its leadership position in the global market, even in a period of adverse economic scenario; these have been identified as
„X Expansions into the neighbouring East European countries, through acquisitions, thereby redefining its domestic boundaries to include these regions.
„X Flexible revenue model that ensured revenues even during a period of difficult economic environment.
„X Reorganization of the bank to focus more on its core businesses, divesting from some of its non profitable activities and on the other hand entering into global acquisition agreements.
„X Strong capital position resulting in a core capital ratio of .6%, which is the best in the industry.
„X Rationalization efforts towards improving cost structure, risk management and re-allocation of capital in order to increase returns.
„X Adopted a global e-strategy, which involved strategic alliances on the Internet marketplaces with software producers for its financial advisory services, risk management and transaction processing.
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