Friday, October 9, 2020

Identify and discuss the advantages and disadvantages of relationship marketing for the consumer.

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Relationship marketing involves the building and maintenance of a provider/consumer relationship. It not only involves the attraction of the consumer but also the ongoing and possibly lasting relationship that can develop. Relationship marketing focuses very much on the long-term, long-term value for the consumer, long-term satisfaction for the consumer and subsequent long-term loyalty by the consumer.


In relationship marketing one of the key fundamentals is the acknowledgement that the consumer is not passive but is very much active in the relationship. Both the provider and the consumer can and should benefit from a positive relationship. One of the advantages of relationship marketing for the consumer is that there is often a high degree of customer contact and customer service when a long-term relationship is trying to be established, this can add up to an increase of satisfaction experienced by the customer. Companies and organisations know that customers are more and more inclined to want and expect more and better service, support and satisfaction.


The customer may feel involved or attached to the company from which they are purchasing a product or service. The customer can also benefit from the increased or more accessible communications channels opened up by the company to aid in the relationship building process. There is, as always, and alternative view on these benefits to the consumer. Relationship marketing could be seen as a disadvantage, a way for companies to get a 'firmer grip' on their customers, to trap them and chain them into a relationship. This could be done through a series of 'smart tricks', contractual arrangements or other conditions only visible 'through a microscope in small print at the bottom the page', tactics commonly applied by mortgage providers who charge huge penalties to its borrowers who wish to change their provider.


One area in which relationship marketing may be judged as an advantage or a disadvantage concerns the notion of increased commitment, the consumer may enjoy and benefit from the encouragement of commitment knowing that their supplier or service provider is unlikely to suddenly 'dump' them in a time of need. The consumer may not see however the notion of increased commitment as an advantage if the relationship turns out to be dysfunctional. The very nature of commitment means it could be difficult for either party to leave the relationship if they are not content. Particularly for the consumer commitment can be more damaging than to the company. Finance firms and credit card operators are just two examples of providers which when faced with a difficult and dysfunctional relationship can terminate it or legally force the customer to comply with their terms and conditions as to limit the detrimental effects of the 'bad' relationship.


A distinct disadvantage to the consumer of relationship marketing is that companies may overlook the fact that not all consumers are equal therefore systems designed to progress and manage relations with consumers fail to discriminate between different consumer needs. Therefore too much emphasis is placed on building long-term relationships for profitable gain without consumer satisfaction being the prime concern of the company.


Relationship marketing can provide invaluable benefits for both the company/organisation as well as the consumer. The exact benefits of relationship marketing to the consumers can depend on who they are and who they are in a 'relationship' with, if the provider doesn't deliver adequate satisfaction in any way and the relationship becomes dysfunctional the benefits are obviously not great. However if the conditions of the relationship are adequate to both parties then it can be equally beneficial, customers receive higher levels of service and quality and the company receives loyal an profitable long-term customers.


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Thursday, October 8, 2020

The possible

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Quite a lot has been written and said about Al Capone in newspaper and magazine articles, books, and movies that is completely false. One of the most common fictions is that like many gangsters of that era, he was born in Italy. Absolutely not true. This amazing crime czar was strictly domestic -- taking the feudal Italian criminal society and fashioning it into a modern American criminal enterprise. Certainly many Italian immigrants, like immigrants of all nationalities, frequently came to the New World with very few assets. Many of them were peasants escaping the lack of opportunity in rural Italy. When they came to the large American port cities they often ended up as laborers because of the inability to speak and write English and lack of professional skills. This was not the case with Al Capones family. Gabriele Capone (not Caponi as often claimed) was one of 4,000 Italians who arrived in the U.S. in 184. He was a barber by trade and could read and write his native language. He was from the village of Castellmarre di Stabia, sixteen miles south of Naples. Teresina Capone Gabriele, who was thirty years old, brought with him his pregnant twenty-seven-year-old wife Teresina (called Teresa), his two-year-old son Vincenzo and his infant son Raffaele. Unlike many Italian immigrants he did not owe anyone for his passage over. His plan was to do whatever work was necessary until he could open his own barber shop. Along with thousands of other Italians, the Capone family moved to Brooklyn near the Brooklyn Navy Yard. It was a stark beginning in the New World. 5 Navy Street was a cold-water tenement flat that had no indoor toilet or furnishings. The neighborhood was virtually a slum, given its proximity to the noisy Navy Yard, its many sailors and the vices that sailors seek when theyre off duty. Gabrieles ability to read and write allowed him to get a job in a grocery store until he was able to open his barber shop. Teresina, in spite of her duties as a mother of a growing brood of boys, took in sewing piecework to add to the family coffers. Her third child, Salvatore was born in 185. Her fourth son and the first to be born and conceived in the New World was born January 17, 18. His name was Alphonse. What kind of people were these two, giving birth to one of the worlds most notorious criminals? Did they pass on to him some virulent genetic strain of violence? Some subtly mutated chromosomes? Was Al Capone abused as a child? Did he spend his tender years in the company of murderers and thieves? Definitely not. The Capones were a quiet, conventional family. Laurence Bergreen in his excellent biography Capone The Man and the Era says The mother...kept to herself. Her husband, Don Gabriele, made more of an impression, since he was, in the words of one family friend, tall and handsome -- very good-looking. Like his wife, he was subdued, even when it came to discipline. He never hit the kids. He used to talk to them. He used to preach to them, and they listened to their father. ...nothing about the Capone family was inherently disturbed, violent, or dishonest. The children and the parents were close; there was no apparent mental disability, no traumatic event that sent the boys hurtling into a life of crime. They did not display sociopathic or psychotic personalities; they were not crazy. Nor did they inherit a predilection for a criminal career or belong to a criminal society... They were a law-abiding, unremarkable Italian-American family with conventional patterns of behavior and frustrations; they displayed no special genius for crime, or anything else, for that matter. In May of 106, Gabriele became an American citizen. Within the family, his children would be always known by their Italian names, but in the outside world, the boys would be known by the American names they adopted. Vincenzo became James; Raffaele became Ralph; Salvatore became Frank; Alphonse became Al. Later children were Amadeo Ermino (later John and nicknamed Mimi), Umberto (later Albert John), Matthew Nicholas, Rose and Malfalda.


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DAnger in Disguise

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Danger in Disguise


The lavish house stood isolated on the mountain with the closest neighbours about a kilometre away. A wary woman, Mary, and her newborn baby occupied the mansion while her avaricious husband was on one of his usual business trips.


After rocking her child to sleep, the young mother decided to relieve her exhaustion by sinking into a therapeutic Jacuzzi. After an hour of relaxation, she decided to go to bed. As she vacated the bathroom and fastened her bathrobe, she sensed and unwanted presence overwhelm her remote household.


Mary had always been cautious and some-what paranoid. The sound of footsteps followed by a loud thud was all it took to put her into a state of panic. She instantly reached for her husband's rifle. She had company.


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Her heart was in her throat and her adrenaline level was peaking. She tiptoed from room to room in search of the prowler. When the terrified woman approached the kitchen, the sound of the footsteps loudened.


Not knowing what to do, she crept behind the kitchen door and watched to see if anyone passed by. Nothing. The footsteps had stopped. She shuffled through the passage and there was no one in sight. No more noises. She hesitantly decided to retire but kept the rifle in close reach.


Mary switched off her room light and tried to get some sleep with the hope that everything will be fine by the morning. After fifteen minutes of tossing and turning, she heard the rambling noises again. Only this time it was closer. Much closer. The intruder was in the room!


Trembling, she silently grabbed the rifle, turned on the lights and prepared to face her intruder. Mary examined her surroundings but there was no sign of life. At this stage she started to believe that the noises were an act of her imagination. Calming down slightly, she attempted to relax, but no sooner than she shut her eyes, she heard heavy breathing break the silence.


Agitated, she sprang out of bed, took the rifle and followed the sound of the breathing. She walked towards her wardrobe and could see the back of a dark, masculine figure fill the doorway. Mary noticed that the man was wearing a ripped skipper and scruffy jeans. This gave her the impression that he was after their wealth.


The man slowly turned around and Mary was face to face with the intruder. Not acknowledging the man's profile, she suddenly fired the rifle and shot him dead. Terrified but relieved, she found the courage to view her victim. To her horror it was her brother-in-law.


Only then she recalled her husband informing her that he had given his brother a house key and he would be coming to check on them. She realised that her brother-in-law must have been returning from one of his building jobs and decided to see on them.


In shock and denial, she felt her emotions spin completely out of control. She was horrified at the fact that she killed another human being and even more so because it was her husband's brother. Thoughts of her husband's reaction when he hears about the death of his only brother stirred through her mind. He would be furious.


In her state, she did not even consider her baby's life when she decided to take her own. She could not face her husband and could not live with herself knowing that she murdered an innocent man.


The morning after the two deaths, Mary's husband, Zak, had returned home. The scene was a mess. Blood seeped along the floor staining the plush carpets. The sight of the two dead bodies and the loud cried of his child was enough to make him weep.


Extremely devastated, he called the police. The reality of the situation had not sunk in, however, he felt a sense of guilt overwhelm him, as he should have been there for his wife and child. For months, the police tried to uncover the mystery of the two deaths but were unsuccessful.


Sorrowful and regretful, Zak cared for his child and cut back on his working hours to spend quality time with his son in order to make up for the family life that he had missed out on.Please note that this sample paper on DAnger in Disguise is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on DAnger in Disguise, we are here to assist you. Your persuasive essay on DAnger in Disguise will be written from scratch, so you do not have to worry about its originality.


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Monday, October 5, 2020

Emily Dickinson" I Dwell in Possibility"(657)

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Emily Dickinson refused to conform to the standards which were set forth for her by her peers. This was seen not just in her poetry, but also in the ways in which she chose to live her life. It seems as though Emily saw standards as rules, rules which she would reject in the greatest degree possible. Emily, though, was not always so opposed to society. In fact, Emily Dickinson was once considered to be a high-spirited and energetic young woman until she began to withdraw from society in 1850. This withdrawal included Emily losing virtually all of her contact with friends and family, except through letters and poems. Emily spent the majority of the rest of her life alone in her home until 1861 when she finally completely secluded herself, as well as her poetry from the rest of the world.


There were two types of religion which were present in Emily Dickinson's life. One type of religion, Puritanism, allowed her to remain grounded in her faith of God. The other type of religion was called Transcendentalism, which permitted Emily to release herself from limiting conceptions of humanity which enabled her to view herself as an individual with an identity. In order to truly understand the complexities of Dickinson's works, her relation to religion is an element which must be examined.


Emily's strong conflict between Puritanism and Transcendentalism in her poetry seems to be the key factor that has allowed her to become one of the greatest and most influential American poets of the nineteenth century. This religious background also suggests that Emily read and wrote poetry in order to learn how to reach and describe her connection to her soul. Emily did not feel as though she could bring everyone to be at one with their soul, but her writings describe her own personal connection. Emily' description in the poem "I Dwell in Possibility" proposes that her poetry originates from the closed spaces of her private sphere and also allows her access to the power and ability of reason. Therefore, poetry that was written in the confines of her room becomes her only possible link to the spiritual world. Emily's creation of her poetry is the channel which directly leads her to her soul, as well as to a realm where she has her own identity and is connected to the community .


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Emily Dickinson begins " I Dwell in Possibility" by setting up the difference between poetry and prose. This is done in order to describe the realm of freedom which she accesses when she is writing her poetry. This clear contrast can be seen in the line " I dwell in Possibility--/ A Fairer House than Prose--", in which Emily rates poetry as being superior. The word Possibility seems to be Emily's synonym for poetry. Similiarly, Emily is describing her ability poetically to be able to connect to the soul. Her ability to connect to the soul establishes her own identity within the community.


It seems as though Emily does her explorations for the soul in the house which is full of possibility, or poetry itself. The third line, "More numerous of Windows--/ Superior--for Doors" suggests, by Dickinson, that this house is more superior than the house of Prose. Within this line Dickinson clearly portrays the creation of poetry as an opportunity in which she is able to express herself in a free and unrestricted way. The ability to write poetry, which occurs through her use of Reason, provides a door to freedom and creation, while the ability to write Prose occur s through understanding alone, providing a limitation to the restricted public realm that is covered by social convention. Poetry is a "fairer house" than prose because of its freedom.


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Friday, October 2, 2020

A superficial view on city living

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Our people¡¯s material and cultural living stardard have got a large improvement compared with the past , along with the comtinuors growth of our reforming sand opening and modernization construction.Owing to the fact that people¡¯s living standard rise year by year ,as well as the material and cultural demand increase yeat by year,persons set higher and higher demand on the enviroument on which they depend for existence.The reason of putting this problem forward is because that to solve the problem about the living environment is of great urgendy.All of the countries concluding developing and developd must face to this problem.


Pollution has become a serious problem about which we worry. Wherever we turn out we find pollution polluted air, polluted water, and polluted environment, and this is threatening the survival of the human race. In country, talk of stopping pollution is in the air .This fresh voice is heard from Asia to Europe.


The real problem with pollution is people. In order to improve their way of life people have changed physical environment. However, people¡¯s changes to physical environment have also caused harmful side effects. They have thrown millions of tons of wastes into the air and destroyed the whole ecological balance of the nature. Pollution of air and water is an increasing danger to people¡¯s health.


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And then, what a living envirenment we are living in? There is an old saying ¡°Man endeavors to rise as the river flows downward¡±. Each year thousand of people rush into big cities. Some come for education,some come for shopping or sight-seeing.Some come on business.But most of them,attracted by the job opportunities and modern life,come to stay.


People enjoy city lif echiefly for its conveniences. To begin with , the city provides fast transport ,with roads and buses leading to every corner. Then , there are department stores and shops all over the city, where you can buy all kinds of goods you wants . Besides, hospitals and other services are all within easy reach. Indeed, whatever your need is, you can easily get what you want. Living in the city , you can enjoy all the comforts provide by civilizationbig stores,restayrants,theates,cinemas,galleries and so on. A city has such a large population that you can make friends with as many people as you like- people of different ages, backgrounds and nationalities. Life is never dull as you always have something to do. Moreover, there is a greater range of jobs, and therefore more opportunities to success in life.


However , big cities are confronted with many problems.One is the housing problem.For example,it is not uncommon for two or even three generations to share an apartment.Another problem is pollution. The air is not clean and the environment is noisy. Finally,there is the problem of competitive atmosphere.For example,people who have been in the same apartment block may well be strangers to each other.In short,the city is only a place for business,to be visited occasionally. It is not an ideal place for permanent living.


The rush-hour is the first thing I fear. Twice a day, the pot boils.There are people everywhere,struggling to get on the buses,pedaling bicycles like mad, or pushing and shoving all the way to get to work on time.Then there is the noise .Wherever uou are, the sharp hooting of vehicles pierces your ears.You simply cannot avoid it.But the most intolerable thing is the polluted air.All day you breathe in traffic fumes and poisonous chemical particles.You are paying dearly for the ¡°privilege¡± of living a modern city.


However, you dont have all these things in the country. Here there are not so many people to jostle each other. You are close to nature .The air is fresh and the sun shines on you warmly. Instead of noise , you hear the singing of birds which makes you relaxed and happy.Life in the country is so great, cosy and colorful.Please note that this sample paper on A superficial view on city living is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on A superficial view on city living, we are here to assist you. Your persuasive essay on A superficial view on city living will be written from scratch, so you do not have to worry about its originality.


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Thursday, October 1, 2020

Thirteen Colonies

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Our founding fathers and settlers of our thirteen colonies brought with them ideals that moved America and its people to become a great nation. They brought with them customs, laws, and religions that helped lay the foundation for our nation that we built on and still continue to build on to this day.


The Pilgrims came over to the New World in 160 after breaking away from the Church of England to establish a separate church. These pilgrims came to be known as the Puritans because they wanted to purify the teachings of the Church of England. They set up a self-governing community under the Mayflower Compact they called Plymouth. The Puritans believed in a strict enforcement of the laws they found in the Bible. Some of these laws applied to the church, while others regulated business, family affairs, and even clothing. Anyone who held different views received harsh treatment. Some of the Puritans who disagreed with the community's interpretation of the laws broke away to found new settlements. Some of these Puritans set up settlements around Massachusetts Bay on land that was given to them by the Massachusetts Bay Company. Two years later its settlements, Plymouth, and the other northern colonies became part of the Dominion of New England. However, Massachusetts Bay, Plymouth, and Maine were eventually grouped together to become Massachusetts. The colony of Massachusetts brought the ideal of the Puritan religion and the laws that were made by their religion to the nation. William Penn, a Quaker leader, was granted 50,000 square miles of land by Charles II as a payment of debt the king owed his family. He decided to establish the colony of Pennsylvania as a refuge in America for people of all religious beliefs and also those who had no religion. Penn gave the people a democratic form of government with the right to elect an assembly to make the colony's laws. Soon after his arrival he started dealings with the Delaware Indians and several treaties of friendship were made. Penn also made several land purchases from the Indians, which formed a basis of their peaceful coexistence with the Quakers for many years. The colony of Pennsylvania brought the ideal of a colony for people of all religious beliefs and a democratic form or government to the nation.


Roger Williams was banished from Massachusetts because he was teaching complete separation of church and state and that the government had no authority in religious matters. He also declared that the king of England had no right to grant lands in America without payment to the Indians. After he was banished, Williams fled to what is now Rhode Island and founded the first settlement there. He formed a colony where there was free opportunity, equality, liberty of worship, and complete separation of church and state. Under William's leadership, the colony framed a government that was a pure democracy with no magistrates and with complete religious liberty. In 16, he baptized several of his companions and organized and founded the first Baptist church in America.


Rhode Island brought the ideal of free opportunity, equality among people, liberty of worship, and complete separation of church and state to the nation.


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In 16, a Dutch group founded a settlement along the Connecticut River that became known as Hartford. In the next few years settlers from Massachusetts established posts at Wethersfield and Windsor. In 166, Thomas Hooker led about 100 Massachusetts people south along the Connecticut River to the Hartford site and established a colony near that of the Dutch. The Dutch eventually left the area and in the first years the colonists fought off many attacks by the Native Americans. Hooker helped form New England confederation. The colonists of Wethersfield, Windsor, and Hartford formed their own set of laws, the Fundamental Orders of Connecticut. Thought to be the first written constitution, it set up a government that was in effect independent of any authority but their own. The 11 orders provided for a general assembly and for the election of a governor and magistrates. They set up laws for elections, courts, powers of officials, and taxes. Connecticut brought the ideal of a colony that formed their own set of laws that was called the Fundamental Orders of Connecticut to the nation.


Each colony laid a cornerstone in building the foundation of our nation. Many people helped bring a piece of each ideal to America. Whether it be religion, customs, or laws, each ideal brought our nation together and made it great.


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Wednesday, September 30, 2020

Alexander Fleming

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In this biography you will learn everything about the science hero who discovered penicillin named Alexander Fleming.


Sir Alexander Fleming was born at Lochfield near Darvel in Ayrshire, Scotland on August 6th, 1881. His father was a farmer in Scottish Lowlands and had seven other siblings. Unfortunately, Fleming's father died when he was only seven years old, so Fleming's oldest brother and his mother raised the family and farm. In Scotland he attended Louden Moor School, Darvel School, and Kilmarnock Academy. Then he moved to London, England and took courses at Regent Street Polytechnic School. This is because there were limited career opportunities in Scotland. Then he spent four years in a shipping office to earn enough money to go to university. Finally in 101 he enrolled at St. Mary's Hospital Medical School. In university, Fleming won several awards including a gold medal, which he won in 108. Later on, he decided to study in bacteriology.


During World War I, he was an army doctor and studied wound infections. He observed that antiseptics injured the body cells more than they injured the harmful microbes. He felt that he should find a substance that could fight microbe infection, such as that found in wounds. He realized that a substance was needed that would harm bacteria but would not harm body cells. Later, when the war ended he went back to England to study bacteriology again.


Back in England, he started to look for substances that will kill off bacteria and will not harm the body in any way. In 11, he discovered that human tears, nasal mucus and egg white all have a similar substance that kills some bacteria. So Fleming decided to call this new antibiotic lysozyme, but most of the other scientist disregarded his findings. One day in 18, he started to check on some staphylococci in his own laboratory. Then one caught his eye that had been accidentally left uncovered for several days. He saw that a mold spore spoiled that one, but as looked more carefully Fleming noticed something unusual about it. The staphylococci in the area of the mold had completely disappeared, but the others on the dish, that was not covered by the mold was not destroyed. So Fleming started to grow more molds so he can study more about it. After months, he discovered that the mold had a powerful substance. Later, he named it penicillin after Penicillium Chrysogenum notatum. He also found out penicillin could destroy staphylococci, streptococci, pneumococci and a lot of other bacteria. Then after testing, Fleming found that it was not toxic.


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On July 1st, 140, an experiment was done. Fleming took 50 mice and gave them a dose of fatal microbes and treated 5 of them with penicillin. After several hours the mice that did not get treated with penicillin were all dead, but 4 of the 5 mice that were treated with penicillin lived. At that time penicillin was still not treated with people, and scientists could not find a way to produce a lot of it a t once. This is because penicillin molds were hard to make in laboratories.


One day a man was dying from an infection, so Fleming decided to use penicillin on him as an experiment. After a day the patient started to improve a lot. Unfortunately, there was not enough penicillin so the patient became sick again and eventually died. Another time, Fleming used penicillin on a friend of his, who was very sick and later his friend was cured. Soon the government realized that they needed large amounts of penicillin. So they agreed on mass-producing penicillin after hearing what it did to Fleming's friend. When it was mass-produced, Fleming said " In the early days, penicillin was made entirely by growing the mold, Penicillium notatum, on the surface of a shallow layer of culture medium, in the same way as I had prepared my crude penicillin ten year before. The mold cultures used both here and in America were descendants of the original strain which I had isolated."


Penicillin was often said to be an antibiotic that led to a revolution in medical care.


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