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The Chicago Tribune was started in 1847 by two newspapermen and a leather merchant. The Tribune has always been a leader in its industry. Early in its history, it merged with the Democratic Press and later took over Chicago's oldest paper, the Daily Democrat. The paper expanded to radio in 14 and broadcast its first television program in 148. In 181, the Tribune Company purchased the Chicago Cubs baseball team. Then, in 1, the paper started its first online service, available only through America Online. Finally, in 16, Chicagotribune.com was formed.
The Chicagotribune.com was the first online newspaper to hire reporters specifically to produce stories for the online edition of the Tribune. Many online newspapers just reprinted the daily newspaper online, but the Chicagotribune.com posted early versions of print stories on their website. The Chicagotribune.com had trouble keeping employees because technology companies such as Sun Microsystems, AOL, and Microsoft were luring them away. The Chicagotribune.com had a rapidly changing environment and when they hired new employees they told them that their job responsibilities might change in three months or even three days. The Chicagotribune.com began to build a brand for itself by offering various content that was unique to the web. They began by implementing the "Metro Daywatch," a feature that ran breaking news stories as soon as they happened. This was something the printed paper couldn't do with printing deadlines and such. Part of the Chicagotribune.com's success was due to implementing technology into the newspaper's infrastructure. In 17, the Chicagotribune.com implemented Story Server, a content management system for the web.
Even though technology has played a large part in the Chicagotribune.com and the way information is related to its readers, its competitive advantage is still the same as its print counterpart. Its competitive advantage is its ability to provide solid reporting and compelling writing
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