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Advertising now days is everywhere we look. Examples such as billboard signs on the highway, to commercials on television, companies are trying to persuade you to buy a certain product. Their product, which is supposed to be the best of the best on the market, constantly appears to buyers as appealing; a product you just have to buy. Catchy jingles, slogans, and brand names are the secret weapons used in advertising.
Most advertisements for clothing, bathing suits, etc, show shapely thin women and men; this makes our country think that fat is demeaning and not socially accepted. For example, I once saw a commercial on T.V. which advertised a brand of shampoo and conditioner," Pantene Pro-V, will fix damaged hair but will also make your hair shiny and smooth." The beautiful long haired girl in the commercial is another appealing factor that makes viewers want the product. After seeing the commercial, I went out and bought the Pantene Pro-V Shiny and Smooth, shampoo and conditioner, thinking it would make my hair look like the woman's hair in the commercial. This type of advertising has caused everyone to want to look like the people in the ads. Diets of all sorts have been developed to try to meet these expectations. However, when a person using these products feels they are not achieving the results they expected, they sometimes go through depression or develop low self-esteem. In my opinion, these advertisements have a negative outreach. Who is to say only thin people look great?
New cars are constantly advertised on TV and the radio; offering the best deals around like, "zero percent APR financing" and "no money down." Car advertisements always make the viewer think it is so simple to go out and buy a new car, without mentioning the process most people must go through to get the money to buy the car.
Cheap University Papers on Advertising: A Secret Weapon
Advertising can also be educational and rewarding with regards to prices and who offers the best deal. One such publication that informs consumers of the best-tested and best-priced items is Consumers Magazine. This magazine has a test facility that tests various items without bias, and reports to the consumer what the best up-coming products are via their magazine.
Advertising is not created and used just to provide a smug example of public morality; advertising is honest because it has to be. What I mean by honesty is that the product description does not always match up to the product displayed. Let's take a look at liquor and tobacco advertising. The image of the Marlboro Man is one example that makes a harmful substance appear innocent. This type of advertisement depicts a buff, handsome, cool man smoking a cigarette. What message is this conveying to young teenagers? That it is cool to smoke; we all know it has been proven that smoking cigarettes can cause cancer.
The media also sends out some good messages such as "be cool stay in school"; anti-cigarette commercials that depict the health hazards and the negative effects smoking can have on the family. When I was little, in elementary school, I can remember all the commercials about drugs, telling how bad they were. Gladly to say, I really feel they did have an impact on not only myself, but other kids my age at that time.
Advertisements often do not explicitly urge the consumer to buy a given product; rather they promise that the products will enhance a person's life. This gives a whole range of desiderata including youthfulness, attractiveness, social grace, security, success, and the admiration of others. We, as the consumer, have to evaluate the good from the bad, as well as the pros and cons of advertisement. We must evaluate what we truly need and what is the best product.
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