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BT Retail
BT Retail is the UKs largest communications service provider, by market share, to the residential and business markets. It trades under one of the UKs leading brands-BT- and is the prime channel to market for the other businesses in the BT Group. It supplies a wide range of communication products and services, including voice, data, internet and multimedia services, and offers a comprehensive range of managed and packaged communications solutions.
Its strategy is to improve the customer experience, control costs and increase cashflow, defend core revenues and build new revenue streams.
The core portfolio covers traditional telephony products such as calls, analogue/digital lines and private circuits. We believe that increased pricing innovation and package penetration, coupled with improved value-for-money perception, will fuel the drive for core market share. New revenue generation is focused on broadband, mobility, and information and communication technology (ICT).
BT Retail has three main customer groups consumer (residential customers), major business (corporate customers and the public sector) and business (usually companies of up to 500 employees).
It has approximately 1 million consumer customers and [over one] million business customers.
As at 1 March 00, BT Retail had more than 8 million customer lines (exchange line connections), nine million of which were business lines and lines for other service providers, and the remainder of which were for residential customers.
BT Wholesale BT Wholesale provides comprehensive network services within the UK to more than 500 communication companies, network operators and service providers, including other BT businesses - BT Retail, BT Global Services and BTopenworld.BT Wholesale seeks to build complete communications packages working with its customers to help them succeed in their business. It offers connectivity to every corner of the UK and its strategy is to upgrade its network to next generation services, including ADSL, to extract efficiencies from the scale and scope of its operations, to broaden its customer base and satisfy demand for bandwidth by applying new technology to boost capacity and lower costs. Its UK assets include fibre and copper networks, the core telecommunications network and local exchanges.The BT Wholesale portfolio provides a comprehensive range of wholesale and service provider products including asymmetric digital subscriber line (ADSL), internet protocol (IP) access, the bulk delivery of private circuits, frame relay and integrated services digital network (ISDN) connections for service providers and operators.
BT Global Services
BT Global Services is BTs business services and solutions division, serving customers worldwide. As an information and communications technology service provider, BT Global Services provides integrated data and value-added services to meet the European needs of global multi-site corporates and the global needs of European corporates.
BTs extensive global network and strong strategic partnerships enable BT Global Services to serve customers in all key commercial centres of Europe, North America and Asia.
The BT Global Services portfolio ranges from desktop and network equipment and software, transport and connectivity, IP-based e-business solutions, managed network services and systems integration to consultancy for complex global requirements.
With 17 years of experience in global account management, BT Global Services has 50 per cent of people based outside the UK, serving large business customers worldwide.
BTs structure Structure charts can be found by clicking on the businesses below.
BT is one of Europes leading providers of telecommunications services. Its principal activities include local, national and international telecommunications services, higher-value broadband and internet products and services, and IT solutions. In the UK, BT serves over 1 million corporate and residential customers with more than 8 million exchange lines, as well as providing network services to other licensed operators.BTs Group strategy is to create value for shareholders through being the best provider of communications services and solutions for everybody in the UK, and for corporate customers in Europe, achieving global reach through partnership. BT consists principally of four lines of business BT Retail, BT Wholesale, BT Global Services and BT Openworld. They focus on seven strategic priorities· to deliver the highest levels of customer satisfaction performance and reduce the number of dissatisfied customers each year · to achieve organic profitable revenue growth, while constraining capital expenditure · to put broadband at the heart of BT, expand the market for broadband services and create a media-enabled network · to provide solutions and other value-added services for multi-site corporate customers in Europe · to place all UK networks under a single management structure and to limit investment in legacy voice and data platforms, while migrating operations to new platforms · to use the strength of the BT brand to move into broadband services for consumers and also into related markets, such as communications solutions and business mobility services for major business customersand information and communications technology for SMEs; · all delivered by diverse, skilled and motivated people
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