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PLAY
Stage Set three men are sitting at home trying to decide where they should to go out for coffee and two of them begin an active discussion about where they want to go.
Sam is a stylish, bubbly, handsome person who is clear speaking (often a little loud) and articulate, and talks with his hands. He is confident, honest, interesting and provocative.
Adam is a serious, quiet, analytical person, a little overweight, pale and speaks in monotone, lacks charisma, is not very articulate and is more composed.
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Dale is a friend of Sam and Adam and is often in the position of deciding the winner of the verbal sparing matches in which his friends engage.
Sam (starts in eagerly and with excitement) We should go to Tim Hortons.
Adam (thoughtfully) Why dont we go to Starbucks?
Sam I see Tim Hortons trucks everywhere. Its got to be better. The coffee has a special taste to it, unlike any other - it tastes well… Canadian. Every ice rink in the country has a Tim Hortons; it's a cornerstone of our Heritage. Wouldnt you just love to have a hot chocolate or medium coffee with one cream and one sugar coupled with a Dutchie, an Apple Fritter or a box of Timbits? Cant you just taste them melting on your tongue?
Adam (serious) Starbucks understands what it takes to brew the best pot of coffee. Starbucks uses fresh, cold water heated to just off the boil. Therefore, the water they us to make coffee tastes clean and fresh and is perfect for extracting the coffees full range of flavors. Starbucks thinks of coffee as fresh produce and they keep it away from oxygen, light, heat, and moisture. Starbucks grinds beans each time they brew which preserves the freshness. Conversely, Tim Hortons brews coffee from out of a can that is already ground and therefore coffee is less fresh.
Sam (gestures emphatically and raises his voice) Birkenstock wearing, label munching, granola, psuedo hippies with nothing better to do than drink fair trade, shade grown, enviro blah-blah, American blended coffee. Tim Hortons is accessible to everyone, you can wear what you want and not have to keep up an image. There are no yuppies drinking expensive coffee. Starbucks makes itself exclusive by overpricing its coffee. (nods repeatedly to Dale and Adam)
Adam (with arms folded and legs crossed) The coffee quality at Starbucks is appealing to a target market of discerning customers that are educated about coffee. Starbucks is exclusive because the coffee buyers have been traveling for over 0years to find the top 1% of the best coffee the world has available. Stabucks experts taste over 150,000 cups of coffee per year - all in an effort to guarantee an exceptional taste experience. Starbucks states that the recipe for a great cup of coffee proportion, grind, water and freshness. They use right proportion of coffee to water - two tablespoons of ground coffee for each six fluid ounces of water. Unlike Tim Hortons, Starbucks coffee is made specifically for you, its not a generic liquid, its fresher and therefore tastes better and paying more for it is warranted.
Sam Why doesnt Starbucks doesnt have the summer camps for kids like Tim Hortons,
Are they are only interested in pocketing the money they make and have it returned to their America investors? Small towns start with Tim Hortons, not with a Starbucks. Cities have Starbucks. Tim Hortons has more sense of community. Starbucks is only about making money. Tim Hortons is more interested in the community and children and future generation. Thousands of kids get to participate in camping adventures theyll never forget. Don't you want to support a franchise that is less focused on profits and provides for a Childrens foundation that is committed to providing a camp for children from economically disadvantaged homes?
Adam Starbucks contributes to the community, they make a financial contribution every September for every volunteer that contributes to a specific charity - this September, for instance, and the charity is the 00 Terry Fox Run. Also, Starbucks provides environmentally friendly spent coffee grounds for free for members of the community to put on their gardens, which reduces the amount of waste going into the landfill. They are educating people how to enhance the nutrition of the soil. Starbucks also participates in origin country community projects and purchases sustainable coffees and they contribute to the people and places that produce the coffee.
Sam Tim Hortons is still the better choice, you dont have to wait in line for some modern day Gen X hippie to pay $.58 for a tall double shot, non fat latte how pretentious is that? Theyre just appealing to trendy yuppies buying overpriced coffee, while Tim Hortons appeals to a wide variety of hardworking Canadians who want to get value for the money with the selection that Tim Hortons provides.
Dale laughs aloud. Adam winces.
Adam Starbucks is dedicated to providing the worlds finest coffee and they are selling an experience - Starbucks has worked hard to create atmosphere, quality seating area, nice mood lighting and changing the posters to reflect the season, for instance they have a poster of a coffee and a beautiful glazed harvest muffin that makes you think of fall. The quality of the coffee is superior to Tim Hortons and the environment and surroundings are designed to enhance your perception and each drink is designed and made for you personally.
Sam (leans in persuasively) Yeah, speaking of the food at Starbucks, do you really want baked goods that are trucked in from a warehouse in Vancouver or do you want fresh baked goods that have been made on the premises like at Tim Hortons?
Adam stutters as he appears unsure how to respond.
Sam Adam! (looking at Adam intently) look, our society comes down to dollars and cents. Just think about it! Why are big box stores like Wall-mart and Superstore so successful? They provide the same products as independently owned stores do for less money - and that's what we are talking about here.
Dale Okay guys, I think its time we got out of here - Im all for saving money, Im Canadian, I like to support kids in need and Id like a fresh baked Timbit.
COMMENTARY
Sam is rhetorically strong as he is confident, good looking, humorous. With his open hand and palm gestures he gives the impression of being honest. Sam is interesting and raises his voice and becomes emphatic with large gesturing with his arms and hands, which gives him more audience appeal. He ends arguments with loaded questions for which Adam has no response. However, Sam is rationally weak since he does not use serious facts or many relevant issues to validate why Tim Hortons is better than Starbucks. Although compelling, Sams arguments about Tim Hortons having more of a sense of community than Starbacks were a little disorganized and upon close examination a little confusing. He doesnt really at any point offer any good reasons for his conclusions about Tim Hortons, and tends to rant and is inflammatory with his euphemisms and stereotypes.
Adam is rationally strong because he makes good arguments and his conversations are largely fact based and logical and organized. Adams premises provide good reasons to believe that Starbucks coffee is better the Tim Hortons coffee. For instance, his comparison to the different methods that the two companies use to grind coffee. Adams arguments about the issue and the truth. Adam has good rational strength because he has good reasons to believe what he had to say. However, he is rhetorically weak in that he is humorless, lacks charisma, and does not engage his audience with his voice or his body language. He is very closed with his arms folded and legs crossed. Compared to Sam and he is almost inhibited. Overall, Adam is not very appealing.
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