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Marketing Final Exam
Part l www.franchise.org
1.) The business with the highest franchise investment is Big O Tires, Inc. Category Hot Franchises, Featured Franchises, International Opportunities, Automotive Products and Services, International Opportunities, International Opportunity.
Investment - $00,000 to $,06,000.
The business with the lowest franchise investment is Coverall Cleaning Concepts.
Category VetFran Participant, Veterans Opportunities, Maintenance, Cleaning & Sanitation, Janitorial Services, Hot Franchises, Home Based Franchise, Franchise Under $50K, Featured Franchises.
Investment $600 to $00.
.) Through the months of September to October, the Gallup organization completed a study on franchise owners and their attitudes towards there franchise experience. Nine of every ten franchise owners said that their franchise was successful. 66% of the same people admitted they would not be where they were if they attempted to open that business on their own. The franchise system has now worked out a formula through past experiences with many companies to minimize "unavoidable mistakes. The formula is the franchiser is now available to franchisees to work out mistakes as they arise.
Small Business Administration has claimed that most business's fail because of lack of management skills throughout. Failure in a franchise would be better then on your own because in a lot of cases the franchiser is there to aid.
Part ll www.jwt.com
1.) One of the campaigns JWT did was for the Diamond Trading Company. Some of the ways they promoted the product was through TV, and prints (newspapers, flyers, etc.). They used advertising and personal selling. Through advertising the company can reach a large market. Diamond Trading Company's biggest element was personal selling because they specifically targeted the diamond addicts; this is where most of their sales came from.
.) I would evaluate the effectiveness of each promotional elements used as very good for the personal selling, but the adverting to a mass market would be evaluated as very bad because the element isn't working as well as they hoped. The effectiveness of the whole campaign would be evaluated as great because they have been using these elements for ten years now and the Diamond Trading Company is still going strong as a business.
http//www.fordvehicles.com/index.asp?bhcp=1
Price- Ford doesn't show the prices very well on their main web site, but they do have a link to go to get a quote on a new vehicle.
Place- They don't have an "about us" link on the main page to tell you about where their headquarters.
Promotion- They have an advertisement on the main page about the Ford Focus being on Car and Driver's top 10 list for the past five years. If your click on the "Learn More" you can read more about the article.
Product- Ford has articles about their vehicles on the main page, but they have lots of links to view their other products, such as trucks, cars and SUV.
httpstore.apple.com
Price- No prices on their main page, but if you were to look into one of the products it will tell you the price before taxes.
Place- They don't talk too much about where they are located.
Promotion- They have a "give a gift of music" ad and many sales on their page.
Product- On the main page, Apple has their wide range of products all over the place to show you the many deals you can buy at the Apple Store.
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